The Digital Marketing Consultant will be accountable for a number of SEO and paid advertising accounts. For the accounts for which you are responsible you will be accountable for delivering results against agreed performance objectives by executing an agreed plan of activity. This will include planning, implementation and monthly reporting while working closely with the rest of the Talent Attraction Team lead by the Talent Attraction lead.
This role is part of the expansion of our digital marketing offering that spans SEO, content marketing and digital advertising. This is an opportunity to work with global brands by supporting them in finding new staff through digital talent attraction strategies.
SmartRecruiters Attrax is looking for analytical and inquisitive minds with exceptional account management skills.
This role will co-ordinate and execute a mixture of SEO, content marketing and paid advertising to drive the performance of our client’s websites. You’ll be working with award winning project managers and marketers on strategically significant accounts allowing you the opportunity to grow, but also put your own stamp on the service we deliver on behalf of our clients.
Accountabilities
- Attaining a customer satisfaction level per client of 4/5 or equivalent.
Demonstrating the value that SmartRecruiters Attrax delivers each month and illustrating progress against agreed performance objectives. This includes but is not exclusive to:
Gaining page-one rankings in Google and other web site search engines
Increasing traffic month on month and year on year from Google in all search engines
Improving specific keyword rankings month on month and year on year
Keeping up to date and abreast of content and SEO developments so that innovative service recommendations can be made that clients agree to and act upon.
Delivering content and SEO services on time and to budget with demonstrable year on year efficiencies and to expected profit margins.
Delivering reports and recommendations that clients can understand and act upon.
Activities
Drive the content strategies for 5-7 clients, depending on size, planning, implementing and measuring the effectiveness to maximise results. This includes:
Liaising with global clients
Delivering content plans that range from 1-5 pieces of short-form content
Creating infographics and videos
Performing competitor analysis
Support the delivery of SEO strategies for 5-7 clients, depending on size. This includes:
Optimising page titles and meta descriptions
Improving the internal link structure
Refreshing older content
Improving the overall site health
To manage a portfolio of existing accounts and understand what success looks like for each client.
Be able to run effective review meetings with clients. This includes presenting results and explaining the work completed and its impact on the performance of the website.
Actively managing and escalating any client delivery issues to the account manager or Talent Attraction Lead in a prompt and efficient manner.
Ensure that the agency CRM system is used and is up to date at all times.
Ensure all internal and external communications adhere to SmartRecruiters brand guidelines.
Company Description
SmartRecruiters is a values-driven, global-minded, and well-funded tech employer on a mission to connect people to jobs at scale. As a global leader in enterprise recruitment software, SmartRecruiters offers a cloud-based global Hiring Success platform that allows teams to attract, select, and hire the best talent. 4,000 companies worldwide rely on SmartRecruiters to achieve hiring success—including brands like Bosch, LinkedIn, Skechers, and Visa—using recruitment marketing, CRM, AI, ATS, and a marketplace of 600+ connected vendors all within one scalable platform.
SmartRecruiters was recognized by Forbes as one of the Best Employers in 2020. We are proud to offer a collaborative, diverse, and remote-friendly work environment, as well as competitive salaries and generous equity. We believe in promotion from within, so high performance can lead to upward mobility. Needless to say, we make sure you’re taken care of. Our inclusive office environment welcomes and respects all.
SmartRecruiters recently acquired Attrax, the market leading careers site system. Find out more here: https://www.smartrecruiters.com/news/smartrecruiters-announces-acquisition-of-career-sites-leader-attrax/
Qualifications
The ability to explain technical issues in ways that non-technical clients can understand and technical staff can implement.
An analytical and inquisitive mind that can spot trends and opportunities for our clients and proactively act.
A team player who shares their knowledge and delivers new ideas to the team that will benefit our clients
A confident communicator at all levels.
Highly numerate and good with numbers.
A high standard of written and spoken English.
Obsessive attention to detail.
A confident and clear communicator.
Hunger for success.
A good command of the English language, both in written and spoken form.
High levels of commercial awareness and commercial acumen.
Intermediate use of Microsoft Excel and a confident user of Microsoft Power Point.
Experience
This is a client facing role and as such you will have experience of working with clients and effectively managing their expectations against agreed business objectives. You’ll know when to push back and when to accept constructive criticism.
2-4 years’ experience working in an advertising/digital/PR agency and managing your own clients.
Experience of working with industry standard SEO tools is essential. For example, SEM Rush, Advanced Web Ranking, Google Analytics, Google Data Studio, Google Tag Manager, Google Search Console
An excellent understanding of where SEO fits in to the digital marketing mix and its relationship with content marketing and paid advertising.
Experience of establishing internal relationships to ensure the business meets and exceeds customer expectations.
Additional Information
SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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