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SmartHER Webinar with Tara Joseph and Jennifer Beindorf 

Posting date: 08/13/2025
The SmartHER initiative is our internal community designed to support and empower the incredible women at SmartRecruiters. As part of our mission to help each other grow and learn, we recently hosted a special webinar titled, "Imposter Syndrome: Release The Handbrake On What's Holding You Back." Led by speaking coach Tara Joseph and mindset coach Jennifer Beindorf, the session provided our team with actionable strategies to combat self-doubt and unlock their full potential. Get to know our speakers and key takeaways from webinar. 

Meet the Speakers

As a speaking coach with over 25 years of experience as a journalist and foreign correspondent, Tara Joseph has a unique global perspective in business and financial reporting. She has a deep understanding of media relations and has also served as a board leader for high-profile organizations.

➡️ Connect with Tara on LinkedIn.

Jennifer Beindorf is a certified mindset coach and business executive who specializes in elevating performance. With over 20 years of experience at Fortune 500 companies and a background as a top-ranked competitive athlete, she helps professionals and athletes alike level up in their careers and personal lives.

➡️ Connect with Jennifer on LinkedIn.

Overcoming Self-Doubt: The "Handbrake" Analogy

The session began by defining imposter syndrome—a phenomenon where individuals doubt their accomplishments and have a persistent, internalized fear of being exposed as a "fraud." Often affecting successful women, it acts as a mental "handbrake" that holds us back from reaching our goals. The webinar was divided into two key parts: internal mindset work and external communication techniques.

The "4 A's" Framework

A key takeaway was the "4 A's" framework, a practical approach to shifting our internal narrative:

  • Acceptance: Recognize that everything is just a story we tell ourselves.
  • Awareness: Identify and acknowledge your negative thought patterns.
  • Accountability: Take ownership of your story and your professional journey.
  • Adapting: Take action to change the narrative from a negative to a positive one.

In addition to this framework, the speakers shared valuable techniques such as daily journaling, visualization before important events, and focusing on strengths rather than weaknesses. The session also covered external communication strategies, including body language, developing personal value stories, active listening, and accepting compliments gracefully.

SmartHER: A Community of Growth

This webinar is just one example of the support SmartHER provides. Our mission is to help each other grow, break barriers, and build a strong alliance together - learning from each other and from experts along the way. In addition to quarterly webinars, we also launch newsletters, share resources, run ad-hoc workshops, and host discussions in our dedicated Slack channel.

Interested in joining a company that invests in its people and empowers its employees to succeed? Explore our open roles on our career site and become part of our SmartRecruiters community!

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