Senior Marketing Manager - Brand and Events

The Brand Events and Marketing Engagement Manager is responsible for bringing the SmartRecruiters brand to life through immersive, high-impact experiences across live events, virtual engagements, and brand activations. This role ensures that every touchpoint—whether in-person, digital, or hybrid—delivers a cohesive, engaging, and unforgettable brand experience that drives demand, customer engagement, and brand affinity.

This position requires a strategic, creative, and execution-focused marketer who can seamlessly integrate brand storytelling, event activations, and audience engagement strategies to elevate SmartRecruiters' presence in the industry and create memorable brand moments.

Key Responsibilities

• Experiential Marketing & Brand Activations

  • Own the end-to-end strategy and execution of brand experiences, ensuring SmartRecruiters has a standout presence at key industry events, conferences, and owned experiences.

  • Design and execute immersive brand activations, from trade show booths and live demos to interactive installations that capture audience attention and drive engagement.

  • Develop experiential marketing strategies that create strong emotional connections with customers, prospects, and industry influencers.

  • Live & Virtual Event Execution

• Plan, manage, and execute SmartRecruiters’ corporate marketing events, industry sponsorships, executive summits, and virtual webinars.

• Collaborate with content, PR, and social media teams to ensure event moments are amplified across owned and earned channels.

• Work cross-functionally with Sales and Growth Marketing to ensure events are aligned with pipeline goals, drive engagement, and support revenue-generating opportunities.

• Customer & Audience Engagement at Events

• Partner with Customer Marketing & Advocacy to ensure customer voices are featured prominently in live and virtual event experiences.

• Develop creative networking opportunities, VIP experiences, and community-building moments within events to strengthen relationships with customers, partners, and industry leaders.

• Ensure SmartRecruiters’ thought leadership and innovations are front and center in all experiential marketing activations.

• Creative Storytelling & On-Brand Experience Design

• Ensure every experience, from keynotes to brand activations, is fully aligned with SmartRecruiters’ messaging and positioning.

• Work closely with design and content teams to develop branded materials, immersive digital experiences, and interactive storytelling elements that make SmartRecruiters’ presence stand out.

• Support executive and customer engagement strategies within events, ensuring high-impact thought leadership and brand influence.

• Measurement, Performance & ROI Optimization

• Define and track key experiential marketing metrics, including event engagement, lead generation, and customer interaction quality.

• Use data-driven insights to continuously optimize experiential strategies and improve event performance.

Work with Sales and Marketing Ops to ensure event-driven engagements translate into pipeline acceleration and measurable business impact.

SmartRecruiters is a values-driven, global-minded, and well-funded tech employer on a mission to connect people to jobs at scale. As a global leader in enterprise recruitment software, SmartRecruiters offers a cloud-based global Hiring Success platform that allows teams to attract, select, and hire the best talent. 4,000 companies worldwide rely on SmartRecruiters to achieve hiring success—including brands like Bosch, LinkedIn, Skechers, and Visa—using recruitment marketing, CRM, AI, ATS, and a marketplace of 600+ connected vendors all within one scalable platform.

SmartRecruiters was recognized by Forbes as one of the Best Employers in 2020. We are proud to offer a collaborative, diverse, and remote-friendly work environment, as well as competitive salaries and generous equity. We believe in promotion from within, so high performance can lead to upward mobility. Needless to say, we make sure you’re taken care of. Our inclusive office environment welcomes and respects all.

Success Metrics & KPIs

Event Engagement: Increase event attendance and audience interaction by 25% across in-person and virtual activations.

Brand Consistency & Experience Quality: Ensure 100% alignment between experiential activations and SmartRecruiters’ brand messaging.

Pipeline Contribution: Drive 300 high-intent MQLs per quarter from event-driven marketing programs.

Customer & Community Participation: Secure customer and industry leader participation in at least 5 key events per year, ensuring high-value engagement.

Event ROI Optimization: Improve post-event lead conversion rates by 30%, ensuring strong follow-up impact from live and virtual experiences.