The Vice President of Demand Generation is responsible for managing demand generation strategies globally, leading media / crm / email marketing, digital optimization (SEO and PPC/SEM) teams. In this role, you will communicate all inbound and outbound strategies that are aligned with SmartRecruiters buyer's journey to deliver against our lead, MQL and SQL objective to ultimately drive higher pipeline contribution.
The VP will execute marketing programs targeting prospective customers, current customers and other influencers to support our mid-market, enterprise and renewal teams.
As the Global VP of Marketing, you will be a key element of our leadership team whilst also working closely with our global sales leaders.
Responsibilities
Collaborate with cross-functional leaders globally to define our demand generation plan to set and influence goals, create strategic umbrella campaigns and define product-level tactical plays
Partner closely with sales to ensure alignment on strategy, resources, messaging, and KPIs
Rationalize, localize and package corporate marketing programs for global markets.
Define and roll-out new campaigns that meet specific and unique regional requirements
Coordinate and ensure that key online channels (website, paid search, content syndication, online advertising, paid social) are integrated and optimized to deliver a high-performing inbound engine.
Develop cross-sell/up-sell customer marketing programs that help expand our footprint in the installed base
Develop effective always-on lead nurture programs that move leads to MQL status
Manage relationships with key international agencies and track spend and metrics
Work with the operations and data teams to manage and review campaign performance metrics.
Provide quarterly business reporting and analysis on all programs and campaigns by region.
Lead, manage and grow the Demand Generation Marketing business globally to ensure we meet our MQL targets and ultimately over-achieve our objectives for each region
Skills
Extensive marketing experience in a Recruiting or HCM software business.
Experience leading marketing teams across different countries, continents and time-zones.
Ability to form and grow strategic internal partnerships across functions and across time zones
Experience delivering effective awareness and demand generation marketing campaigns and programs that are integrated and multi-channel and that deliver measurable and repeatable results
Strong command of the English language, both written and verbal and exceptional presentation skills.
Resilience, drive and adaptability to thrive in a hyper-growth business.
Strategic acumen and experience to identify and plan for the capabilities and talent needed to support SmartRecruiters’ growth plan. Ability to lead by example, mentor, coach, and develop existing marketing team members.
A leadership approach that embodies SmartRecruiters’ passionate, collaborative, and growth-oriented values
Company Description
SmartRecruiters is a values-driven, global-minded, and well-funded tech employer on a mission to connect people to jobs at scale. As a global leader in enterprise recruitment software, SmartRecruiters offers a cloud-based global Hiring Success platform that allows teams to attract, select, and hire the best talent. 4,000 companies worldwide rely on SmartRecruiters to achieve hiring success—including brands like Bosch, LinkedIn, Skechers, and Visa—using recruitment marketing, CRM, AI, ATS, and a marketplace of 600+ connected vendors all within one scalable platform.
SmartRecruiters was recognized by Forbes as one of the Best Employers in 2020. We are proud to offer a collaborative, diverse, and remote-friendly work environment, as well as competitive salaries and generous equity. We believe in promotion from within, so high performance can lead to upward mobility. Needless to say, we make sure you’re taken care of. Our inclusive office environment welcomes and respects all.
SmartRecruiters recently acquired Attrax, the market leading careers site system. Find out more here: https://www.smartrecruiters.com/news/smartrecruiters-announces-acquisition-of-career-sites-leader-attrax/
Qualifications
Experience
We seek a high-performing Marketing leader with the passion, experience, and gravitas to lead this function effectively. The ideal candidate will be a high-energy, team-oriented problem-solver with prior experience in “pushing the envelope” to deliver strong growth. You will have a track record based on building strong relationships with your peers. You will possess hyper-growth DNA and have achieved success with other transformative SaaS companies.
Who You Are:
10+ years of progressive SaaS marketing leadership with broad expertise across all marketing disciplines, particularly positioning, demand generation and customer engagement in a high-growth business
A proven track record of success leading business and go-to-market strategies with in-depth knowledge of leading-edge market product trends, requirements, and competitive dynamics
Data-driven decision maker, leveraging customer and company metrics to inform marketing strategy
Have a passion for technology and how it can disrupt the status quo
Leader who is collaborative and inspirational, with an ability to work collectively in a fast-paced startup environment of building and retaining high-performing teams
Experience marketing solutions to large enterprises as well as to consumers/SMB’s, with an understanding of customer segmentation and the complexities of SaaS purchasing
Drive, motivation, and an exceptional personal work ethic, while maintaining high ethical and professional standards. Low ego and high intellectual curiosity
An ability to be a great storyteller, while remaining analytical and data-driven
Strategic acumen and experience to identify and plan for the capabilities and talent needed to support SmartRecruiters’ growth plan. Ability to lead by example, mentor, coach, and develop existing marketing team
A leadership approach that embodies SmartRecruiters’ passionate, collaborative, and growth-oriented values
Additional Information
SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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